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Investment Approach

Value-Added Partners

The Cardinal investment management team has significant experience sourcing deals, completing transactions, developing companies, and exiting investments at superior returns. This team possesses a unique blend of private equity, operating, investment banking, and legal experience. In addition to its outstanding track record, exceptional management, and proprietary deal flow network, Cardinal distinguishes itself from other private equity firms by its ability to add value to its portfolio companies. Cardinal’s value-added capabilities include:

  • Merger & acquisition activitiy
  • Operational enhancements
  • Capital markets expertise
  • Human resource development
  • System improvements
  • Asset expansion
  • Networking
  • Financial reporting improvements

Case Study: Diamond Marketing Solutions

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Diamond Marketing Solutions (“DMS”) provides a broad range of direct marketing services including direct mail letter-shop, list management, database marketing, product and literature fulfillment, and print on demand. This company was formed by Cardinal and an experienced industry executive with the intent of creating an integrated, full-service platform company.